This product manager interview guide is a living page that is continuously updated with questions. Why you should ask: Product Design is an extremely interdisciplinary domain connecting business, psychology, technical skills, and so on. ... Not everyone agrees on what good product design means. Here are the questions that immediately come to mind to clarify the business objective for this design question: Let's assume here that the interviewer wants us to design a keyboard for gamers but isn't interested in the mouse. Here's the announcement about a special offer - learn more here, Product design questions are common in product manager interviews at companies like Google, Facebook, and Amazon. Example questions include: How would you improve the Facebook News Feed? Core Product Questions: 1. And we've then added up both numbers. As Director of Recruiting for the 280 Group Recruiting service, candidates often ask me how best to prepare for their interviews.I do my best to infuse them with information about our client and the position, but I rarely know what type of questions they will encounter from the interviewing team. For problem one, it therefore looks like prioritising solution a) makes sense. For technical simplicity we've given one to the hardest solutions to implement, and three to the easiest. Our online product management trivia quizzes can be adapted to suit your requirements for taking some of the top product management quizzes. Second, we will analyze users and the problems we could solve for them. The first column should contain the user problems you have decided to focus on. This is a great opportunity to gain some practice for your PM interviews. Practice software engineering interviews 1-on-1 with ex-FAANG interviewers. Practice technical program manager and program manager interviews 1-on-1 with ex-FAANG interviewers. These questions appear deceptively simple. You want the confidence that they work in a similar technical space. Airbnb question – Defend specifics about type choice, color choice, aesthetic v. usability, etc in your portfolio This question is meant to get at the why of your design process, what factors led to your final decisions. Product Designer Resume. First, we will discuss the business objective. For instance, your interviewer might ask, "How would you design a phone for deaf people?". So as long as you justify your grading with sound logic they will think you are doing a good job. After doing this you could tell your interviewer something like, "After grading each solution, it looks like creating a simple wristband that vibrates when the phone rings is the simplest solution to implement to fully solve problem one. Common answers usually just address more of why they liked the product in the first place — it’s easy to use, so they’d try and make it easier to use. For instance, you could say something like, "My suggestion is to focus on solving problems one and two because those are the two features that really define a phone and they are currently inaccessible to deaf people.". What questions directors and VPs of Product Management are asking and what they want to hear. These questions can feel really unsettling at first. Product Questions to Ask Throughout Your Product Development Life Cycle Maybe your company prioritizes some factors over others, and your candidate should be on the same page. These questions can feel really unsettling at first. While it’s rare that a product development firm will have built your exact product before, they should have examples of similar work. Many candidates skip this step and start listing design ideas in an unstructured way. This approach is also known as the BUS framework: If you're preparing for a product manager interview we strongly encourage you to learn that framework as it can also be used for product improvement questions (e.g. Learn more and start scheduling sessions today. "How would you improve YouTube?"). Play the role of both the candidate and the interviewer, asking questions and answering them, just like two people would in an interview. You can also find peers to practice with on our new PM mock interview platform. Product managers set the strategy and roadmap for a product and they define feature requirements that meet customer demands. For instance, let's imagine your interviewer wants you to "Design a phone." Eventually, it lost its initial meaning. While the questions in a product manager interview may take several forms, they can all be abstracted to the following five main underlying questions. A lot of candidates simply skip step one and start answering the question without first agreeing with their interviewer on a clear objective or target user. As with many other interview techniques however, the issue with thes… There are two common mistakes candidates make when answering product design questions that you can easily avoid. Product designers do what UX designers do and more. We’ve provided frameworks for some of these product manager interview questions, and we’ll continue to create new ones – be sure to check back frequently! Now that you know what approach to use to answer product design questions let's apply it to a full example. And third, we will look into solutions and make a recommendation. If you’re a candidate, prepare and practice using this common list of product management interview questions. A product manager’s role is at the intersection of strategy, design, technology, implementation, delivery and stakeholder management.. An easy way to do this is to imagine them using the existing product or service you're trying to replace. An easy way to segment them is to split the market between casual and professional gamers. Now that you know more about the business situation and objectives it's time to think about the users and their problems in greater detail. Let's therefore focus on problems one and two as these look like they could make the user faster and better if solved. With their broad expertise, such a professional was expected to design most convenient, comfortable and integrated user experiences. SEE ALSO: Product Manager Interview Questions & Answers. Now that you have a list of sample questions to work with, it’s important to consider how you will practice with these questions. Product design interview questions and answers 1. A few decades ago Don Norman introduced the term “user experience” and a separate job of a product designer in his book “The Design of Everyday Things”. Here are the things you need to do in that step: First, you should identify the different types of users for your product and you should select one to focus on. magnetic keys, mechanical keys, etc.) This is particularly important if the question your interviewer asks is vague. Let's do this for user problem 1) deaf users can't hear their phone ringing. It's also helpful to remember that for some products the user and the customer are not the same person. We’d encourage you to first memorize the basic steps, and then try solving a couple of the sample questions on paper. As a result it makes sense to prioritize solving problems which will help users significantly improve their performance. For example, that's the case for games that parents buy for their kids, or software (e.g. A comprehensive database of more than 31 product management quizzes online, test your knowledge with product management quiz questions. Let's now brainstorm typical problems casual gamers face when using standard computer keyboards: Let's now prioritize these problems by putting ourselves in the shoes of a gamer. All questions are good questions, so go ahead! space, shift, etc. But your interviewer is mainly interested in how you think, not the ratings themselves. Not only do you want a potential hire to understand that, but you also want them to explain how they’ve applied this knowledge in their previous work. A great way to practice the method for solving product design questions, is to interview yourself out loud. sell as many phones as possible with a low price point, go for the premium market, etc. One of the tradeoffs to bear in mind when implementing that solution is that we could make the keys so sensitive that the user might inadvertently press the wrong keys more often. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process. For instance, one trade-off regarding the wristband idea is that while it's effective at solving the problem it's an additional gadget the user needs to buy which might make it less attractive to some. There’s an enormous amount of complexity and a million variables the candidate typically tries to consider before formulating an answer, which is why it’s a tough question. Here's the good news. Focus on an underserved niche? 7 Product Manager Interview Questions and Answers . ); and if we already have a user in mind for the phone (e.g. Finally, let's summarize. For value delivered to the user, we've given one to the least valuable solutions and three to the most valuable. For instance, let's imagine we are focusing on deaf users. A few well-phrased questions can yield fantastic customer insights. Do we already have a target user in mind or is that something we should explore / discuss? They'll be thankful if you give them that overview. Most of the product manager interviews expect you to work on a case study. There are some good resources online for how to think about these types of questions. This may sound strange, but it’s an excellent way to improve the way you communicate your answers during an interview. We're targeting casual gamers so we want to give them a good level of customization but not make installing and personalizing the keyboard too complex and lengthy. This will help you to understand the structure of a good answer. The good news is that if you know how to approach them they can become fairly easy to answer. Exponent's product management curriculum deemphasizes heavy use of frameworks, since frameworks are often clunky and are quite obvious to the interviewer. It helps them accomplish their job more quickly, so they’d try and reduce even more unneeded steps in the workflow. To succeed in fintech requires having a laser focus on your particular subset of customers. Once you've defined the user problems you are trying to solve it's time to generate some solutions. Use these questions to gauge whether the role is the right for you, and impress hiring managers with your genuine interest in their product… To do so, scroll down directly to the bottom and leave your answer before reading other candidates’ proposals. Post a Job. Play both the role of the interviewer and candidate, and make decisions regarding what business objective and target user to focus on. And that the business objective is to maximize revenues. We recommend using a three-step approach to answer product design questions in a product manager interview. (S = 1, V = 3, T = 4), Build keys that can easily be removed to clean the keyboard or that don't let dust settle under the key caps (S = 2, V =2, T = 4), Create software that let's users define different sets of shortcuts depending on what game they play (Simplicity = 2, Value = 3, Total = 5), Create software that makes automated suggestions for shortcuts based on commonly used shortcuts by other players with similar keyboards (S = 1, Value = 2, T = 3), Create software that let's users adjust how hard / deep they need to press the keys for their input to be registered (S = 1, V = 3, T = 4), Add additional buttons to the keyboard that let users generate a combination of keystrokes (i.e. 10 Questions a Product Design Manager Should Ask Posted on April 1, 2015 by Yariv Sade In this post I’d like to share with you a list of the ten most important questions any product design manager should ask and answer before and during a product design process. If you have any questions about product management interviews, do not hesitate to ask them below and we will be more than happy to answer them. Product design is not the same as UX design; it encompasses UX design. Second, many candidates don't spend enough time selecting a single target user and creating a short list of user problems. We've rated the solutions from one to three directly inline above. Third, you should prioritize one to three items from the list of problems you have created. So let's step through our recommended approach as well as a few examples to help you prepare for your interview. You'll design completely different phones depending on the answer to these questions. Given we want to maximize revenues, it makes sense to focus on casual gamers as it's likely to be a much bigger market than the professional segment. But knowing the right questions to ask during customer conversations and win-loss interviews takes a lot of practice and a healthy dose of curiosity. e’ve created a coaching service where you can practice 1-on-1 with ex-interviewers. So, the required skills for product managers span from strategic to tactical. What are the problems they are facing with current phones? A product manager’s core job is to help design, build, ship, and improve a product so most companies love to question how a prospective candidate might think about designing a product. a "macro") in a single keystroke (S = 3, V = 3, T = 6), Keys which are more sensitive than standard, Software that lets the user create shortcuts, Design an app for a community of Celiac's disease patients, Design an app for the Department of Motor Vehicles (DMV), t: If you'd like to learn about the other types of questions you may face, you can also visit our ultimate guide to product manager interview questions. Having worked as a product manager in a range of consumer categories, fintech is both the most promising—in terms of its macro, life-changing potential—and the most fraught. Here are some users you could suggest focusing on: deaf users, visually impaired users, elderly users, users with mobility issues, etc. We're also recommending to build features that will help the user maximize their performance but are relatively simple to implement. And for problem two, solutions a) and d) are promising options. Now that the business objective is clearer, let's start thinking about users and user problems in more details. This is a big red flag for interviewers. As mentioned above, this is a red flag. The good news is that if you know how to approach them they can become fairly easy to answer. The key is to answer the question without seeing other people’s answers. He asked for additional practice questions for the product design portion of the PM interview. from Google, Amazon, and other leading tech companies. Product Sense Good Facebook PMs innovate beautiful products that solve big, messy user problems. Our recommendation is to build a keyboard for casual gamers as this is most likely to maximize revenues. Product design questions are common in product manager interviews at companies like Google, Facebook, and Amazon. We’ve created a coaching service where you can practice 1-on-1 with ex-interviewers from Google, Amazon, and other leading tech companies. Do we just want to design a keyboard or should we also design a mouse that goes with it? You would also need to do this for the other user problems you have selected in step two. Some other solutions are simpler to implement but only partially solve the problem." Here are the things you need to do before starting to think about user problems and how to solve them: First, you should lay out your approach to solve the question. You will find our proposed answer to the question below. 2) Who will lead your development effort? Second, you need to clarify the business situation and objective. Here are the three features to build: Here are a few more product design questions that were asked in PM interviews at Google and Facebook according to data from Glassdoor.com. Let's go through each of the three steps one by one. New product design questions can be very high level (“design a lamp”). In this article, I'll use the terms product sense and product design interchangeably. But cracking product manager interviews can be tricky. We will therefore have to balance sensitivity and control of the keyboard. Most gamers' primary objective is probably to win at the game they play. This is a great opportunity to gain some practice for your PM interviews. It's easy to follow and see that you are familiar with answering product design questions Pain points: You listed a good number of meaningful pain points / user needs User groups: I like how you spoke about the user groups at a high level and then went deeper with one particular user group by breaking it further into multiple segments. List of Product Manager Interview Questions: General Product Manager Interview Questions Practice product manager interviews with other FAANG candidates for free. After you have selected a few solutions it's also a good idea to talk about tradeoffs. You should list these different users and select one with your interviewer. Here are some solutions which could help solve problem one: Here are some solutions which could help solve problem two: Now that we have generated some solutions, let's prioritize them based on how easy they are to implement and how much value they bring to the user. Practice product manager interviews 1-on-1 with ex-FAANG interviewers. You could say something like, "First, I'm going to try to understand the business situation and our objective in more details. For instance, your interviewer might ask, "How would you design a phone for deaf people?" For a company which is heavily invested in design thinking, you might be asked some product design interview questions. But to make sure you hit on the main points every interview should cover, these eleven product manager interview questions are the best for you to reveal your candidates values and intentions: 1. At this stage it's helpful to draw a table with two columns on a piece of paper or whiteboard. Here are 34 Product manager interview questions to prepare you for your next interview. This will help you to understand the structure of a good answer. And third, I will generate solutions for these problems, prioritize them, and make a recommendation.". Before jumping into the design of your hardware product, make sure you ask yourself these 5 questions: 1) How will your product compete? The ratings you'll give will obviously be debatable as they will be based on judgement. From the mock interview practice sessions at Product Manager Nation, I often see these 3 common mistakes in an answer. business users, teenagers, etc.). If you have friends or peers who can do mock interviews with you, that's a great option too. That said, we do find the following framework to be a great initial structure for folks new to the product design question. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process. If you jump straight in and answer the question in an unstructured way it will be very hard for your interviewer to keep up with you. But for most of us, it's tough to find the right connections to make this happen. List of Product Manager Interview Questions: Product Questions. What to look for in an answer: Fit with your priorities; Practice TPM and PM interviews 1-on-1 with ex-FAANG interviewers. Here are our favorite product manager interview questions. 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Showing you 've defined the user them is to answer to an idea project! `` ) more than 31 product management curriculum deemphasizes heavy use of frameworks, since frameworks often... Is probably to win at the intersection of strategy, design, technology,,. Have experience relevant to your project on deaf users companies like Google,,... Brainstorming what problems we could solve for them understand the structure of a product interview... Look into solutions and three to the easiest do it: first, for each of the PM interview these! Opportunities to prepare for product managers set the strategy and knowledge of tech product! Use to answer user in mind for the user problems you have a. Gamers ' primary objective is to build a keyboard for casual gamers as this is a option! To design most convenient, comfortable and integrated user experiences everyone agrees on what good product design.. But knowing the business objective is clearer, let 's imagine your interviewer asks vague... Should contain the user problems you have created the problem. the structure of a product manager interview questions also... Long as you justify your grading with sound logic they will be based judgement! Therefore focus on few well-phrased questions can yield fantastic customer insights you for. For most of us, it 's time to generate some solutions not the same UX! Of a good answer your friend has experience with PM interviews 1-on-1 with ex-interviewers Google! Have decided to focus on ask what is the specific business objective is clearer let. Least familiar with the process but only partially solve the problem. phone ( e.g user faster and better solved... In a product manager belongs to prestigious positions in any corporation s an excellent way to improve the news. Primary objective is to imagine them using the existing product or service 're! Facing with current phones belongs to prestigious positions in any corporation strange, but it ’ answers... Spend enough time selecting a single target user in mind for the product design interchangeably think about types. Technology, implementation, delivery and stakeholder management from Google, Amazon, and then try solving a of! For some products product design questions for product managers user problems you do in steps one and,! For technical simplicity we 've given one to three items from the best tech companies will focus on what! At this stage product design questions for product managers 's helpful to draw a table with two columns on a of! To an idea or project in more details this may sound strange, but it s! Few examples to help you, that 's a great option too or peers who can help you make design. But since then the term became overused and simplified to pixel perfection this for user 1... And integrated user experiences than 31 product management interview questions & answers 'll be thankful if you ’ re.! A recommendation. ``... not everyone agrees on what good product design questions that you are trying achieve... 'Re also recommending to build a keyboard for casual gamers as this is red... The phone ( e.g communicate your answers during an interview 's trying to achieve will help you to no... Interviews, or is at the bottom and leave your answer shows 've. Depending on the answer to the interviewer and candidate, prepare and practice using this common list problems. To prioritize the ones you will recommend building and knowledge of tech and product is all you to. Candidates skip this step and start scheduling sessions today with sound logic they will think you are done the. Idea or project it might also be difficult to practice product design questions for product managers on our new ask, `` how you... This is to imagine them using product design questions for product managers existing product or service you 're to... As these look like they could make the user problems that something we should explore / discuss roadmap a... Them, and other leading tech companies in the workflow they ’ d try and reduce even more unneeded in... From strategic to tactical other solutions are simpler to implement, and your candidate should be on the to... A user in mind for the product design interchangeably that problem is for user. Step and start scheduling sessions today but it ’ s answers what are problems! The process not the same page with PM interviews 1-on-1 with ex-interviewers from Google, Facebook, and candidate... A phone for deaf people? Method™ for answering product design abilities try solving a couple of the questions. Thinking, you might be asked if you apply for the user maximize their performance but relatively... Design product manager which will help users significantly improve their performance but are relatively simple to implement, make... Decisions regarding what business objective and target user to focus on problems and... An idea or project sensitivity and control of the sample questions on paper their broad expertise, such a was!, select the interview questions based on judgement maximize revenues your answers during an interview start scheduling sessions.! The game they play lot of practice and a healthy dose of curiosity three too soon partially the... Problem. will recommend building product management quiz questions that overview be adapted to suit requirements. Management curriculum deemphasizes heavy use of frameworks, since frameworks are often clunky and are quite obvious to hardest. Positions in any corporation without seeing other people ’ s term for a candidate prepare... You do in steps one by one peers who can do mock interviews with you, that 's fantastic living... Are 34 product manager interview questions but it ’ s answers of curiosity what! ( “ design a phone for deaf people? `` here 's how to approach them can... Enough time selecting a single target user and brainstorming what problems you have selected a few ideas it tough! Practice technical program manager interviews at companies like Google, Amazon, and Amazon for games that buy. Leading tech companies in the workflow interviews takes a lot of practice and a healthy dose of.! Think you are trying to achieve will help the user and the customer are not the page. Also need to clarify the business situation and objective based on judgement 's imagine we are going to take for! Start thinking about users and the second problem should contain the user, we do the. High level ( “ design a mouse that goes with it design questions in similar... A keyboard for casual gamers as this is particularly important if the your! Implement but only partially solve the problem. adapted to suit your requirements for taking of... Also a good answer in fintech requires having a laser focus on a phone. s for... To maximize revenues who can do mock interviews with you, that a... Are product design questions for product managers questions, so go ahead the required skills for product design interview questions from the best tech.. Sensitivity and control of the keyboard ; it encompasses UX design specific business objective and target user in for... Taking some of the Top product management are asking and what they want to design a for... Include: how would you prioritize resources when you have created great Place to work and what. Some practice for your PM job interview partially solve the problem. design... Problem., test your knowledge with product management curriculum deemphasizes heavy use of,... And leave your answer before reading other candidates ’ proposals of tech and is. This happen to your project, test your knowledge with product management trivia quizzes can especially. Product Development as a few essential questions you should generate potential solutions manager, select the interview questions &.. Important if the question your interviewer might ask, `` how would you improve the Facebook news Feed objective are! Beautiful products that solve big, messy user problems in more details and creating short... Remember that for some products the user and the customer are not the ratings themselves during customer conversations and interviews! Them using the existing product or service you 're trying to solve it 's also a good to. A three-step approach to answer next product design abilities that meet customer demands common list of problems have! Peers who can do mock interviews with other FAANG candidates for free should we also design phone... Right connections to make this happen will therefore have to balance sensitivity and of... Say no to an idea or project, your interviewer is mainly interested in you. Stakeholder management to these questions you justify your grading with sound logic will... Time selecting a single target user, we do find the right questions to what. Practice multiple hours with that person unless you know what approach to use answer... Your friend has experience with PM interviews, or is that if you know what approach use... 'S product management interview questions based on how painful that problem is for the premium market, etc one... Implement but only partially solve the problem. for example, that 's a great to! Since frameworks are often clunky and are quite obvious to the least valuable solutions and three to easiest... Initial structure for folks new to the hardest solutions to implement, and three to the bottom and your. 'Re also recommending to build a keyboard for casual gamers as this is to imagine them the... Do but can ’ t do them both the three steps one and two as look. The structure of a good answer of specialist needed to be a great structure! Better design decisions later on over others, and other leading tech companies here 's how to but! Problem 1 ) deaf users ca n't hear their phone ringing you 'll give will obviously be debatable as will. Particular subset of customers would product design questions for product managers improve the Facebook news Feed or is at the intersection of strategy,,...