Digital Marketing Statistics in 2019 There are about 4.92 million internet users in Singapore in which 4.30 million are active social media users. Since digital marketing is constantly evolving, so should our knowledge as marketers. Perhaps these tidal waves of technological disruption have been the driving force behind digital transformation. Here’s some general marketing statistics to consider. TikTok's focus on video may give the app an advantage as video ads drive media spending," says, By signing up to receive our newsletter, you agree to our, Mobile marketing 2019: Key stats at the half, major decline in engagement rates of Instagram influencer content, Instagram Adds New 'Restrict' Option to Limit the Exposure of Trolls and Cyberbullies, 25 Predictions for Social Media Marketing in 2021, Facebook's Testing an Instagram Content Calendar in its Creator Studio Tool, 10 Social Media Trends to Guide Your Online Strategy in 2021 [Infographic], Facebook's 2020 Year in Review [Infographic], TikTok was the Most Downloaded App in 2020, According to New Data from App Annie, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends, LinkedIn Begins Testing Ads in LinkedIn Stories, Snapchat Releases New Insight on Evolving Shopping Habits Among its Users. From advice for getting in shape to healthy cooking recipes and dating advice, ClickBank delivers digital lifestyle products to customers in 190 countries. The average conversion rate in Google Ads across all industries is 3.75% on the search network and 0.77% on the... Video Advertising. This site may contain copyrighted material, videos or photos, the use of which has not always been specifically authorized by the copyright owner. Related: Voice search and SEO — What’s the big deal? Share 128. (, Consumers are 71-percent more likely to purchase a product or service that was referred on social media. Snapchat and Twitter also play a significant part in the ad game, but not as much as the other three. TikTok, being the new kid on the block, is working hard to get the attention of advertisers. (, 59 percent of U.S. consumers believe that social media has made it easier to get their customer service questions resolved. Voice search and SEO — What’s the big deal? In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. Marketing statistics indicate Google continues to be the most dominant search engine across every industry. So, how can This secondary research can be especially helpful in high-impact business areas like digital marketing. Digital Transformation Statistics, Data, and Trends: 2019 Edition. (Statista, 2020) Active email accounts surpassed 5.6 billion in 2019. Video is the next frontier, as marketing statistics suggest, and creative brands would be wise to start investing in this content form. (, The optimal length of an email subject is 17 to 24 characters. The above digital marketing statistics and trends can offer great insights into where you should plan to spend your time as well as resources. (Eyeview), 64 percent of consumers are more likely to purchase a product after watching a video about it. Work at Home Most Interesting Digital Marketing Statistics – Our Top Picks. Note: The products and business opportunities recommended on this site are not "get rich quick" schemes. (, 45 percent of B2C marketers think that visual content is the most important type of content. Facebook, being the leading social platform, drives the most traffic. Google accounted for 79 percent of all global desktop search traffic in 2017. 36% of marketers are attempting to integrate traditional and digital marketing activities. Brands need to make sure emails are mobile friendly to avoid creating a negative experience. Companies that blog get 55% more web traffic. Click here, Most effective day trading products! Opportunities Online. With 190M daily active users and more and more marketers investing in the platform, Snapchat is winning the fight to stay in the game alongside the other social media giants. 35 Important Digital Marketing Statistics to Keep in Mind This 2021. So, how can organizations feel confident in their business decisions if they are not able to conduct primary research? Image Credits: Skyword. (, Landing pages with videos see an increase of 86 percent in conversions. The digital marketing landscape is shifting pretty rapidly, and the old rules of the game may no longer apply. Global ad spend will reach $605 billion in 2020. 72% of consumers who search for local businesses end up visiting stores within five miles. 1. How much to spend on Digital Marketing in 2019? (, Tuesday through Thursday between 8 a.m. and 10 a.m. are the best days and times to send emails on average. The average revenue per Snapchat user rose from $1.21 in 2018 to $1.68 in 2019. In 2019, 61.4% of the total display ad spend will be attributed to native digital display ads ( eMarketer) 77% of all mobile display ad spend will go towards native ads and 96% will be allocated towards native social advertising ( eMarketer) Display ads have three seconds to convey the brand’s message ( Medium) At a minimum, businesses should have a mobile-friendly website. Your brand should not just talk to your target audience; it should cultivate a conversation and use the medium to respond to questions, praise and concerns. "TikTok's focus on video may give the app an advantage as video ads drive media spending," says Mobile Marketer. [34] 50% of marketers are planning to add new technologies to their ABM stack. Editor’s note: If you don’t have enough time to focus on social media, the experts at GoDaddy Social can help. Take a look at the following stats on how businesses use these technologies. Here are the digital marketing statistics 2020 you don’t want to miss! As such, becoming familiar with trends, patterns, and top statistics can help guide your content strategy. When making investments into SEO initiatives, it should be to increase your organic search rankings for Google search results. Digital Marketing brings businesses and brands at the forefront of the internet where they can benefit from a global stage. Additionally, social media is a two-way communication channel. Bricktowntom.com does not claim ownership of any copyrighted content which remains the property of its respective owners. The Digital Market Outlook presents up-to-date figures on markets of the digital economy. Advertising Statistics for 2019 Ad Blockers. (Source: MediaKix) While there was a 90x increase in Google searches for the term “influencer marketing” from 2013 to 2016, interest around the topic has doubled in the first nine months of 2017. (, 26 percent of Americans listen to a podcast every month. Below are 40 digital marketing statistics to help you build a successful strategy for acquiring and retaining customers online. (SEMrush, 2019) 77% of companies say they have a content marketing strategy. Content marketing is an excellent strategy to improve your organic search rankings, and many marketers plan to invest heavily in this discipline moving into 2019. According to Zenith's Advertising Expenditure Forecasts, this means online advertising will reach $329 by 2021, accounting for 49% of all global ad spend. A comprehensive exploration of the state of digital around the world in 2019, with all the numbers you need to understand mobile, internet, social media, and e-commerce use across the globe. From advice for getting in shape to healthy cooking recipes and dating advice, ClickBank delivers digital lifestyle products to customers in 190 countries. A good place to start would be with Altimeter’s 5th annual The State of Digital Transformation. Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Successful businesses make strategic decisions supported by marketing statistics. Moving forward, it would also be wise to optimize your content for voice search because marketing statistics predict voice queries to continue to grow in popularity. (, The first organic search result on Google accounts for 32.5 percent of traffic share for a search term. This statistic gives information on retail e-commerce market size worldwide from 2014 to 2023. The free newsletter covering the top industry headlines. They will manage your business’s presence on your social networks to help you engage with your followers, get new customers, and protect your reputation online. Subscribe to Social Media Today to get the must-read news & insights in your inbox. (SEMrush, 2019) 94% of marketers use social media for content distribution. SEO Statistics 2019 Google is responsible for 96% of all smartphone search traffic, and 94% of the total organic traffic. SMEs say that lockdown has made them braver about the environment, Weight loss products really work! 8. (, 59 percent of decision-makers prefer video over text-based content. That’s the reason why 87% of the visionaries and 81% of the leaders put content at the core of their marketing strategies. (, How to use email marketing for dropshipping like a pro, 7 ways to start your 2021 business planning. With 59% of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands beating organic search, paid search and email marketing.. The Ten Most Important Digital Marketing Statistics For 2019. (Source: HubSpot State of Email Lead Capture 2019) With their rising implementation, we even placed chatbots in the number three spot on our list of “6 Top Digital Marketing Trends for 2019,” along with other artificial intelligence and machine learning technologies. 1. There are 3.9 billion daily email users. Blog posts are getting more visual and longer, with the average post length being about 1050 words (Orbit Media Solutions). It's growing faster than any other referral source. Find the best credit repair companies that are sure to get results! Ad spend, specifically in location-based marketing, is set to grow to $24.4 billion.. (, 25 percent of people expect all searches to be done by voice by 2023. The projection of 14% growth in location-based marketing indicates an increased interest in this form of advertising. This number is expected to climb to 4.3 billion by 2023. 40 of the most important digital marketing statistics for 2019, Top 8 Portfolio WordPress Themes for Creatives in 2019, 6 Ways to Make Your Startup’s Tax Filing Season Easier, Bricktowntom's Digital Market Sharing Industry News And Resources To Help You Succeed Online, How to make data-driven decisions using Google marketing tools. Online Opportunities (, 82 percent of in-store customers use their mobile device to help with their purchasing decision. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. (We Are Social), Facebook has 2.23 billion monthly active users, YouTube has 1.9 billion monthly active users and Instagram has 1 billion monthly active users. Inbound marketing costs 62% less per lead than traditional, outbound marketing. (, The average content length for a result in the top 10 of Google for a term is at least 2,000 words. We’ve seen that both marketing avenues can be powerful when properly implemented, but unlike traditional marketing that relies on viewers to be physically present at the scene of the “ad” so to speak, digital boasts a larger reach compared to its counterpart. Here are some surprising statistics that every marketer will enjoy. 2. (, Roughly 3.5 billion searches are made on Google every day. Curious how digital marketing compares to traditional marketing? The digital marketing landscape is in a constant state of change. Check the marketing statistics. It should be noted that marketers' are continuing to invest more and more in social media and other forms of digital advertising. Thank you for considering Bricktowntom's Opportunities Online Market. Click here, Order Your NanoTowels Today And Together, Let's Make A Difference, How to Manage Your Product Backlog with Quire, 9 of the Best Animation Libraries for UI Designers, SitePoint Premium New Releases: SSGs, Interaction Design, Node & Vue, Affiliate Marketing Training Guides /eBooks, Best Body Detoxification Guides & reviews. (, 84 percent of consumers expect brands to produce entertaining and meaningful content. 21% of companies think they’ve already completed digital transformation. When it comes to digital marketing, content will always be the king. (Campaign Monitor, 2019) Nearly half (43%) of advertisers plan to increase spending on influencer marketing. Originally, global online ad spend was forecast to grow by 4% this year, but that has been updated with current trends showing growth to be closer to 4.7% growth. (, More than 3 billion people are on social media worldwide. (, 90 percent of searchers have not made up their mind about a brand before conducting a search. (, Mobile advertising will account for 72 percent of digital advertising spend in the United States by the end of 2018. Instagram and Pinterest are the most natural and relevant platforms for retailers to advertise on. Marketers' willingness to purchase location-based ads may suggest that this type of ad has proven a positive ROI in the past few years to many marketers. Social media comprises a huge chunk of the internet and has 3.499 billion users. The marketing executives of some of the most successful companies spend an average of more than 21% of their marketing budget on advertising. The top organic results for searches are substantially more valuable than other lower results and paid results. Other digital marketing research 2019 (UX, Video, ABM etc.) Consumers are using their mobile devices at all stages of the buyer decision-making process. Pin 3. (SEMrush, 2019) Podcasts via GIPHY. ... 2019, 07:00am EDT. Editor’s note: Need a mobile friendly website … fast? Related: GoDaddy GoCentral email marketing tool. For instance, brands with a younger audience should use social platforms like Snapchat or Instagram, whereas more general audiences can be reached on sites like Facebook or YouTube. The app reached $9 million in-app sales in May and is forecast to reach $100 million. Bricktowntom is committed to exceeding your expectations by providing a positive, enjoyable experience while visiting my site. A trusted resource for businesses, journalists, NGOs, and governments, our Digital in 2019 Report is the only place to find industry-leading data on global digital trends. No matter your marketing goals, gaining insight to support your cause is a necessity. Global online ad spend continues to rise significantly.. According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing. Influencer marketing on Instagram is currently a $1 billion industry, and it could reach $2 billion by 2019. Like we just covered, our goal for today is to cover marketing statistics from 2019 so we know what digital marketing trends 2020 has in store for us. Google’s mobile-first index — How to prepare your website, How to create search friendly content for each stage of the consumer journey, A beginner’s guide to social media for small business. Despite the fact that social media network platforms enable users to communicate easily and effectively, email remains extremely popular. Consumers are digesting more video content, and they are using it to make purchasing decisions. The answer is simple — use secondary research from trusted resources to frame your decisions. Discover announcements from companies in your industry. ©2020 Bricktowntom's Digital Market Sharing Industry News And Resources To Help You Succeed Online. Digital Advertising is Getting More Competitive 1. Almost 60 percent of consumers check email from their mobile device, and 75 percent of those people use their smartphone to check email more than any other device. Additionally, by following a few simple optimization techniques, you can vastly improve your email open rates and subsequent click-throughs. 70% of marketers lack an integrated content strategy. (, YouTube users watch roughly 5 billion videos every day. (Duct Tape Marketing), Almost 60 percent of consumers check email from their mobile device, and 75 percent of those people use their smartphone to check email more than any other device. As a top 100 online retailer with 200 million customers, ClickBank sells digital products worldwide created by entrepreneurs. Thirty-three percent of … (Uberall), 96 percent of mobile search traffic is from Google. This is a 4.2% increase from 2019 (Source: The Drum). Digital marketing growth statistics show that before the start of 2019, there will be over 3.8 billion email users, which is 100 million more than the previous year. Sherman-October 23, 2019. Content Marketing Statistics. With more ads come more ad blockers. 17% of lead-generation marketers use chatbots. Companies need to pay attention to marketing statistics that show the mobile experience should be pleasant for their customers. General Email Marketing Statistics and Best Practices. Trend reports show a rapid increase in the number of videos consumed online — not just on YouTube. Originally, global online ad spend was forecast to grow by... 2. The post 40 of the most important digital marketing statistics for 2019 appeared first on Garage. (, It’s estimated that there will be almost 5.6 billion active email accounts by 2019. (Source: MediaKix) Content marketing continues to evolve as an effective piece of the digital marketing puzzle. (, Organic search results are the primary focus for 70- to 80-percent of search engine users. Businesses large and small can benefit from marketing statistics compiled by other organizations. Let’s look at state of digital transformation is in 2019. 10% of companies have a digital transformation in place. 70% of companies either have a digital transformation strategy in place or are working on one. Related: How to make data-driven decisions using Google marketing tools. Keeping up with industry trends and understanding the most … (Statista, 2019) Marketers who use segmented campaigns note as much as a 760% increase in revenue. However, most business owners do not have the resources or bandwidth to invest heavily into these areas. Creating a digital marketing strategy that is backed by concrete marketing statistics can help grow your business while mitigating investment risks. (Fluent) 5) Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent. Featuring analysis by Simon Kemp, a world-renowned digital expert, our report gives you clear insights into social, e-commerce, and mobile usage around the world. Share. Marketing Statistics. Instagram has added a new 'Restrict' option which will enable users to limit the exposure of selected users' comments on their posts. However, most business owners do not have the resources or bandwidth to invest heavily into these areas. Today’s technologies evolve, and new technologies emerge on a regular basis. Related: How to use YouTube for digital marketing. Includes the complete Digital 2019 Global Overview report, together with our in-depth analysis of all the key data, trends and insights. (, People between the ages of 18 and 34 make up 61 percent of Instagram’s active users. (, More than 50 percent of internet users say they follow an influencer or celebrity’s social media account. This applies to eCommerce businesses and brick-and-mortar stores. 3. As of 2019, there are 4.1 billion internet users making a presence on the internet crucial for any business. (, Content marketing generates three times as many leads as paid search. This is true for most anything in life actually but with the right attitude and work ethic, you too can achieve very rewarding, life changing results. (, Videos with products can increase purchases by 144 percent. Social referral to retail sites has grown by 110% over the past two years. Check out GoDaddy’s GoCentral website builder, which includes baked-in SEO and email marketing tools, SSL security and more. (, 51 percent of businesses use some form of marketing automation. On the other hand, this is an interesting stat to look at when a recent study by InfluencerDB came out with data showing a major decline in engagement rates of Instagram influencer content. Whenever possible, pull reports and assess what initiatives work or don’t work so you can build and iterate the perfect digital marketing strategy for your business. When it comes to digital marketing, many small business owners are hesitant to put some of their budget toward online advertising and make it one of their top priorities. Successful businesses make strategic decisions supported by marketing statistics. The average revenue per Snapchat user is on the rise. In 2019, retail e-commerce sales worldwide amounted to 3.5 trillion US dollars. (, 53.7 percent of Facebook’s users are between the ages of 35 to 64. Social media is a digital platform that makes it incredibly easy for brands to reach consumers. (, 88 percent of consumers perform some research online before making a purchasing decision. (Hubspot), 82 percent of smartphone shoppers conducted “near me” searches. Motivation and work are required to be successful in your new home based business. 57% of businesses have acquired a customer through their company blog. (, Peak hours for mobile use are between 8 p.m. and midnight (, U.S. adults spend an average of three hours and 35 minutes on a mobile device every day. Bricktowntom.com is a information aggregator and content curator site which gathers excerpts from various business sources, along with related stories and links them to mainstream media outlets for your convenience. The year of content-based marketing for dropshipping like a pro, 7 ways to start your 2021 business planning people... Media and other forms of digital transformation in place or are working on.. To move leads through the sales funnel, 9 percent of in-store customers use their mobile device help. Conducted “ near me ” searches billion users crucial for any business to send emails on average Google... 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